(Short Hills, N.J. -- May 2, 2012) -- Mosley Automotive Training today announced the eighth annual Online Sales Success Workshop to help dealers sell more cars and earn higher gross from their Internet departments. The all-day event will be held from 8 a.m. to 5 p.m. on June 19 at the Water Club at Borgata Hotel & Casino in Atlantic City, N.J.
Automotive retail experts slated to speak at the event were selected for their expertise in automotive retail and specific knowledge of the northeastern U.S. automotive market. Three of the six speakers own or work for companies in the region.
"Crushing the competition requires more than a broad knowledge of the industry – you have to know how customers in your area think and how to engage them in the buying process," said Cory Mosley, principal at Mosley Automotive Training. "With sales for the year expected to surpass 14 million units, only dealers that bring their A-game will win more than their fair share of the deals."
Presenters for the Online Sales Success Workshop include:
Cory Mosley, "Strategy, Strategy, Strategy: Killer Techniques to Achieve Higher Conversion in the Internet/BDC Department"
Don Graff, CEO of Don Graff Automotive, and Bruce Polkes, principal and co-founder of IntellaCar – "The Apple Experience in the Showroom: Closing the Knowledge Gap Between the Consumer and the Sales Advisor"
Lance Johnson, VP of sales, Autofusion Corp. – "Best Practices for Web Conversion & SEO Visibility"
Paul Potratz, COO of Potratz Advertising – "Achieving Digital Marketing & Social Media Dominance"
Adam Ross, managing director at Infinite Prospects – "Best-Practice Strategies for Up-Front Price Quoting and Craigslist Marketing"
"Cory's assembled an excellent line-up of speakers who'll share practical steps dealers can take to get shoppers into the store and win more deals," said Potratz. "I'm excited to participate in the workshop and help dealers boost profitability with more effective sales and marketing processes."
Online registration is now available at www.mosleyevents.com. Early-bird pricing of $399 is available through May 31. Afterward, registration costs $499.
Mosley launched the Online Sales Success Workshop in 2004 to help dealerships master Internet sales and marketing fundamentals. Unlike other conferences, Mosley said, this event concentrates on effective tactics and strategies attendees can implement when they return to their stores.
"While trade shows play an important role in automotive retail, we recognize that dealers also appreciate training-centered events," Mosley said. "Without the distraction of the exhibit hall, we can focus our time on ensuring our dealers learn from the best, drive their competitors crazy and make 2012 their best year ever."
More information about the Online Sales Success workshop and other Mosley Automotive training opportunities is available at www.mosleyevents.com.
About Mosley Automotive Training
Mosley Automotive Training (www.mosleyautomotive.com) is a nationally recognized automotive training and consulting company founded and run by retail "car guy" and entrepreneur Cory L. Mosley. Regularly referred to nationally as "Mosley Automotive," the company was founded in 2004 and was one of the early boutique training and consulting companies established to focus solely on Internet sales. Since its founding the company has come full circle and focuses on "new-school" sales and marketing strategies that help to profitably attract, sell, and retain customers. Mosley Automotive has established a reputation for taking the time to listen to its clients and develop custom solutions that fit their specific business cultures and needs. The effectiveness of our message and strategies comes from "frontline" experience at the dealership and service-provider levels.