(Short Hills, N.J. – March 30, 2012) – Mosley Automotive Training today announced a new series of Internet-based courses dealers can use to sell more cars and earn higher gross. Offered through the company's Online Training Center, the 90-minute sessions focus on proven core sales and management strategies for new and veteran automotive retail professionals.
"Outselling the competition begins with understanding what car buyers want and consistently delivering the engaging sales experience that drives them to buy from you," said Cory Mosley, principal at Mosley Automotive. "The new-school fundamentals we teach keep the dealership focused on customers so we can get them into the store and win the deal."
Courses available through the Online Training Center include:
• Power Phone Skills
• Newbie Sales Strategy: Seven Steps to a Successful Career
• New-School Sales Management
• Internet/BDC Sales 101
• Internet/BDC Sales Advanced Strategies
• Internet/BDC Management
The first session is slated for 10 a.m. ET on April 12. Mosley will discuss phone skills, focusing on word tracks that engage prospects, a two-part strategy to generate return phone calls and a step-by-step plan to increase kept appointments.
Each class includes course materials so that attendees are prepared for the session and can leave with an actionable plan for their store. With attendance limited to 25, dealers can communicate with Mosley and their colleagues throughout the session to address their questions and get advice on specific issues they're facing. Event assessments ensure attendees have mastered the material while providing direction on areas that require follow-up or additional instruction.
As an introductory offer, Mosley has created a discount code for any one event in April. To save $50, attendees should enter SAVE50 at checkout.
Programs such as the Online Training Center equip dealers with a cost-effective solution to fuel performance in their showroom and Internet/BDC operations. Team members who are unable to be away from the store to attend industry conferences can participate in the sessions from their home or work computers.
Said Mosley, "Dealers, salespeople and sales managers who invest in training consistently outperform other stores and win more than their fair share of the deals."
Automotive Mosley Automotive Training (www.mosleyautomotive.com) is a nationally recognized automotive training and consulting company founded and run by retail "car guy" and entrepreneur Cory L. Mosley. Regularly referred to nationally as "Mosley Automotive," the company was founded in 2004 and was one of the early boutique training and consulting companies established to focus solely on Internet sales. Since its founding the company has come full circle and focuses on "new-school" sales and marketing strategies that help to profitably attract, sell, and retain customers.
Mosley Automotive has established a reputation for taking the time to listen to its clients and develop custom solutions that fit their specific business cultures and needs. The effectiveness of our message and strategies comes from "frontline" experience at the dealership and service-provider levels.